Havaianas entrusted us with capturing their iconic Make Your Own Havaianas 2024 campaign. Through vibrant photography and dynamic video reels, we brought to life the brand’s spirit of creativity and individuality, showcasing the limitless possibilities of self-expression.
Our photography highlighted the playful sophistication of the collection, focusing on the seamless interplay of color, texture, and style. Each image was crafted to evoke inspiration and excitement, showcasing the endless possibilities of self-expression that Havaianas offers.
Through meticulous attention to detail, we ensured that the campaign imagery not only resonated with the brand’s audience but also stood out across both digital and traditional platforms, reinforcing Havaianas as a global icon of fun, freedom, and individuality.
Our videography strategy centered on capturing the essence of creativity and personalization that defines the campaign. By focusing on the vibrant energy of the customization process, we created dynamic video reels designed to immerse viewers in the experience. From showcasing bold color choices to highlighting the joy of self-expression, our videos were strategically crafted to resonate with Havaianas’ audience across digital platforms, driving engagement and excitement. The result was a visual narrative that celebrated individuality while reinforcing the brand's playful and iconic identity.
Karou Creative Group
Production