In our latest collaboration with Spotify, we brought to life the unpredictable and deeply personal experience of music through the Made for You campaign, featuring actress Julia Barretto. The concept is simple, yet powerful: the highs and lows of all of the custom Mix on her app, where each mix shifts your mood and mirrors the ever-changing moments of your day.
We followed Julia Barretto throughout her day. The journey begins with her morning routine, where she plays a mix to set the tone for the day. The playlist is her perfect companion—energizing and uplifting. As the day progresses, Julia explores, goes on social media, and we see how her playlist shifts, matching her energy with tracks. Later, as she unwinds and receives a message from her SO, the music changes once again, guiding her through moments of kilig.
To bring this vision to life, we created a comprehensive pre-production process. A team of 30 worked behind the scenes, from location scouting and casting to wardrobe, set design, and music selection. With a clear vision and a detailed plan in place, we ensured that every detail was meticulously aligned with the creative direction.
Concept and Production
Karou Creative Group
Set Design
Rocket Sets
Direction
Stephanie Cea
Karou Creative Group
Script Mannel Castillo
Production Georgette Buenaflor
Project Lead Kaela Olindan
Art Director Angelo Soliman