In partnership with 13 Lucky Monkey, Spotify Philippines marked the extraordinary achievement of 200 million streams for select artists with a custom ring that symbolizes the passion, artistry, and dedication of the musicians who reached this rare milestone. We were tasked to highlight this partnership through a cinematic video and photo production.
For this collaboration, we produced a documentary-style trailer reel that encapsulated the story behind the scenes, blending the artistry of the custom ring with the stories behind the music. Our product photography showcased the craftsmanship of the ring, highlighting every intricate detail while elevating the narrative of growth and evolution within the music industry.
Our process begins with thoughtful planning. We start by plotting out a detailed storyboard, aligning on the visual narrative and key messaging. From there, we decide on the feel and tone that best resonates with the brand’s identity and objectives. Once the concept is defined, we move seamlessly into execution, ensuring every shot, angle, and edit is aligned with our vision. This structured approach allows us to craft content that is both strategic and creatively inspired, ensuring every project is not only visually compelling but also purposeful in its storytelling.
Production
Karou Creative Group