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The Brief
Tatak Pinoy Live is a Spotify segment on TV5’s variety show Vibe. A space where fans and artists can come together to make music come alive, share moments, and launch emerging artists into the spotlight.
The brief for this project was simple but ambitious: how do you capture that magic in a 15-second TV ad?
Behind the scenes where the magic begins.
The winning strategy for the Bumper Film.
The Execution
Our pitch leaned into magical realism, distinct worlds shaped by notable artists of the now, explored by fans through extraordinary live performances, and accessed exclusively on TV and Spotify.
The program is an intersection of live television and streaming. We intended to capture that in-between and position the program and the playlist as a way and an invitation for fans to experience more.
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Our storyboard's focus was building worlds through music.
Entering Cup of Joe's Silakbo.
Falling in luv with Bini.
Reminiscing with Kundiman.
Seeing the vision come to life, one take at a time.
Now airing every Sunday before Vibe on TV5.
Angelo Soliman
Director (Agency)
Gelo Aldana
Director (Film)
Ian Paras
Assistant Director
Matty Loyola
Strategist
Patrick Aggarao
Director of Photography
Posthaus
Post-production
Anton Dazo
Offline Editor
Theodore Perez
Online Editor
CYAN
Colorist
Doppla!
Sound Design
Stephen Lee
3D/CGI Artist
John Zarry Binaobao
Hair and Makeup
Daryl Castillo
Stylist
Lyka Policarpio
Location Manager
Georgette Buenaflor
Production Manager
Malen Rodrigo & Mannel Castillo
Production Assistants
