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The Challenge: Spotify needed a partner who could capture the live energy of the Coke Studio: Ultimate Fandom Concert and elevate its presence as official music partner through real-time content captures.
Our approach: From soundcheck to PCD, we captured the excitement of the concert for the fans. Key event moments, including live performances and backstage exclusives were front and center. Whether you were watching live or at home through stories, each content piece was designed to capture the anticipation and excitement in real time.
We had to deliver more than just the usual event coverage—we had to craft an immersive experience for fans. Through real-time content posted on social platforms, we translated the event’s energy that resonated with audiences long after the event unfolded.
Producing same-day, high-resolution video edits, we shot and edited soundcheck and concert sizzle videos to captivate fans. By delivering polished content the same day, we built excitement and a sense of FOMO, ensuring that audiences felt connected to the moment, even from afar.
Dynamic and colorful event photography captured the raw energy of live performances and intimate behind-the-scenes moments. Our social content ideation and strategy focused on platform-specific content - using our iPhones to capture fancam-like content - as fans authentically would.
The Outcome:
You know that weird feeling after the concert? Last song ends. Confetti in the air. Yup, the PCD - the adrenaline that lingers and then the longing sets in. To make sure the magic of the concert doesn’t fade, we created content formats that fans will love. Think film captures—reminiscent of your favorite photocards! These keepsakes highlight moments from the event that you'll want to hold onto forever. We also delivered exclusive video edits from artist interviews during the press event, giving fans a behind-the-scenes glimpse into their favorite stars. It’s all about keeping the connection alive.
Karou Creative Group
Marketing
Content Production
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