One of Melbourne’s pioneers in specialty coffee, ST. ALi has found a home in the Philippines. This launch was an invitation to explore Australia’s prominent coffee culture by giving it a warm, Filipino welcome.
We aimed to create an experience with the Ceremony, an omakase as a celebration to enjoy coffee in ST. ALi's new home.
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We focused on curating an experience.
Beginning with introductory kits for guests and teasers for social media that gave coffee enthusiasts a taste for what’s to come.
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We gathered social tastemakers and welcomed them with the Ceremony, a sensorial omakase focusing on sight and sound, not just taste.
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Did we mention we got a jeepney for the ‘gram, too?
@davidguison
@idaandu
@andreagenota
@ellapangilinanx
ST. ALi, BGC
Space photographed by Karou Creative Group
1,236 likes on Instagram
From ST. ALi, Melbourne
We captured ST. ALi's new multi-level space designed to cultivate connection and creativity.
Photographs that showed Melbourne's cool and Manila's culture.
Connecting coffee to the community in a Salcedo coffee cart pop-up.
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Melbourne meets Makati. The team that made it happen.
Dawn Papagayo
Art Director
Eli Laya
Accounts Executive
Georgette Buenaflor
Photography
Aden Manalo & Paulo Bandayrel
Videography
Patricia Valientes
Designer
Angelo Soliman & Ian Paras
Video Editing
Cat Capistrano & Karen Aliasas
Logistics Lead
