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XUGR blends indulgence with wellness, offering guilt-free treats that align with modern dietary preferences. Specializing in no-sugar-added, low-carb, and keto-friendly options, XUGR invites everyone to enjoy their favorite sweets without compromising on health goals.
The XUGR rebranding journey focused on amplifying its values of credibility, fun, and inclusivity while maintaining a fresh and refined aesthetic. With a strategic redesign, the brand has moved beyond the traditional, classic look associated with many of its competitors, embracing a vibrant, youthful, and approachable identity. This ensures relevance in a fast-paced, trend-driven market while appealing to both existing and new audiences.
The rebrand also retained XUGR’s recognizable bright color palette, now refined into a more timeless and complementary scheme. This evolution strikes the perfect balance between maintaining familiarity for loyal customers and standing out as charismatic and fresh for new ones. Key visuals and imagery exude a cohesive and inviting tone across platforms ensuring a visually pleasing and unified presence.
Branding
Andrea Andrada
Daena Dizon